If you are reading this, I’m willing to bet that you are currently (or have been multiple times in the past) quite frustrated with the state of your real estate business. If that’s true, take heart in the fact that you are not alone. Many people ride the same rollercoaster. In fact, this business will beat the shit out of you if you let it…..but that’s the key: if you let it.
There are strategies galore to help you be successful. If you are struggling to earn business, there are many gurus in real estate who will tell you to do this, that, or the other thing and you will be successful. Follow this formula and you’ll get business. Then you listen to another one and they will give you an entirely different set of success strategies. You wonder which ones really work, so you try them all. You eventually find that maybe one or two strategies work, but not at scale. The reality is that all of those suggestions could make you successful. Because they’ve made other people successful. This is why the gurus are sharing those strategies: because they worked for them. But at the end of the day, those strategies may not work for you. I mean you can sit there and get all inspired by someone’s strategy of mailers or door knocking or a certain way of cold calling or whatever. You get all fired up, and you’re like “Hell yeah, I’m about to rock these strategies!” So you go implement those strategies for three to six months, like they say. At the end of those three to six months, you have little to no results. Wtf? So what do you do? You either beat yourself up and say you must just suck at real estate or you blame the strategies themselves claiming they are shitty moves. Or both. Then you listen to another podcast and attempt to implement a new round of “better” strategies. And you might do this several times. You might even experience minimal success from some of the strategies. You get excited to get a lead. But then that lead dies, or that’s the only lead you get. So then you just continue beating yourself up and falling into a depression hole. You get to a point where you’re extremely discouraged. You’re extremely frustrated. You’re pretty much on the brink of quitting. Sound familiar? Be honest. How many times have you thought about quitting? Once a month? Twice a month? Once a day? Whatever your answer, don’t feel bad. That’s normal. This business is frustrating. This is why we have such a high failure rate in real estate, because it’s so hard to be persistent and keep at something when you aren’t seeing results. (On top of all of the other stresses of this job.)
The purpose of this blog isn’t to talk about more strategies. I know that many readers might have opened this blog to discover something new to implement, but the reality is that you’ve already heard them all. I know you have; they are everywhere. Just Google some; look on YouTube; listen to Tom Ferry’s podcast; whatever you need to do, they’re there. But I don’t think you need a new strategy right now; I think you need a new perspective.
Your mind is so unbelievably powerful. If you look at your business as a frustrating rollercoaster, then it will continue to be one. If you let a negative mindset consume you, you will continue to beat yourself up and beat your head against the wall by trying the same unsuccessful strategy set over and over. You’ll compare yourself to others, wondering why and how they can be so successful and you can’t. You’ll eventually convince yourself you just aren’t cut out for this. But I’d encourage you to flip the script. Forget what everyone else is doing. Forget what the gurus say. You’ve got to find what’s right for you. I love what my fellow agent, Briana Marrata said when we were grabbing coffee one day: “Everything works; it just may not work for you.” You don’t have to do everything; you just have to find a few strategies that you can do and do well…and that you can be consistent in. But in order to do that, you have to believe that there are strategies out there for you. Don’t just try a bunch of stuff to see what sticks. Don’t implement strategies just because everyone says they work. Don’t get lured into a tactic just because one agent claimed he produced ten million last year off of that one strategy alone. Really think about these strategies. Think about your strengths and what you are passionate about. Then think about how you can pair real estate with your passion and skill set. Think outside of the box if necessary. You don’t have to do it like everyone else. Put your personality into the business and you will see results. The results may not come quickly and they may not come in droves, but they will come. And eventually those results will be consistent, if you are consistent. Then they will multiply. But you have to believe. You have to trust the process. Have the utmost confidence that what you are doing will pay off, that all the trial and error will produce clarity, and that you can and will be a successful real estate agent one way or the other. Trusting the process will help turn your rollercoaster into an exciting car ride.